Industry Trends​ Archives – Spark Health Partners https://www.sparkxgroup.cloud/blog/category/industry-trends/ Your modern revenue cycle solution Wed, 19 Feb 2025 14:02:28 +0000 en-US hourly 1 ../../../../wp-content/uploads/2023/10/Logo-Chevron-80x80.png Industry Trends​ Archives – Spark Health Partners https://www.sparkxgroup.cloud/blog/category/industry-trends/ 32 32 How Strategic Partnerships Create a Competitive Advantage for Regional Health Systems https://www.sparkxgroup.cloud/blog/how-strategic-partnerships-create-a-competitive-advantage-for-regional-health-systems/ Wed, 12 Feb 2025 19:24:39 +0000 https://www.sparkxgroup.cloud/?p=16162 To remain competitive, regional health systems should seek outside expertise in areas where they lack resources and capabilities. … Read More

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Despite industry-wide headwinds, large health systems are performing better — in both financial and quality metrics. Regional hospitals often struggle to compete, providing services on a smaller scale in a specific area, and with fewer resources at their disposal.

It’s not just that these smaller systems struggle to keep pace — they simply can’t get ahead. Regional systems often operate with thin margins, making it difficult to invest in necessary innovations. By contrast, larger health systems benefit from economies of scale and higher profitability. For example, Tenet Healthcare reported an operating margin of 12.2% in 2023, while many regional hospitals struggle to break even.

Strategic partnerships can help bridge this gap by providing access to resources and expertise that regional hospitals cannot afford independently. Hospitals with strategic partnerships often see improved financial performance and stability. To create value and remain competitive, regional health systems should seek outside expertise in areas where they lack resources and capabilities.

Regional hospitals face systemic challenges

Due to their limited scale and resourcing, regional hospitals often struggle with:

  • Limited ability to recruit top talent: Attracting and retaining skilled professionals, especially in specialized areas like revenue cycle management, is challenging for regional hospitals. According to a report by the Commonwealth Fund, regional hospitals often lack the resources to compete with larger systems in attracting top talent. Moreover, multi-stakeholder collaboration and effective partnerships among healthcare providers and third parties were crucial in achieving health system goals.
  • Constraints on innovation and technology investments: Thin margins and limited capital make it difficult for regional hospitals to invest in cutting-edge technology and innovation. McKinsey’s report on the future of US healthcare highlights that many regional hospitals are unable to allocate sufficient funds to technology initiatives due to financial constraints.
  • Lack of integrated health networks: Unlike larger health systems, regional hospitals do not benefit from economies of scale, deeper reach, and better purchasing power. McKinsey’s analysis on regional health system strategies emphasizes the competitive disadvantage faced by smaller hospitals due to their limited scale.

An end-to-end RCM partnership can help regional systems get ahead

Partnering with specialized revenue cycle management experts can help regional health systems not only shore up their revenue cycle but also gain a competitive edge.

An end-to-end partnership allows hospitals to leverage external expertise and resources, letting providers focus on core operations and clinical outcomes.

  • Access to top talent: Alignment with an RCM partner brings access to a large, skilled workforce. Spark employs an extensive workforce of industry-certified associates, enabling regional health systems to tap into talent and expertise that they would not normally be able to acquire on their own.
  • Cutting-edge technology: Investing in advanced technologies is crucial for maintaining a competitive edge in healthcare. Spark invests millions into technology and innovation to benefit our entire client base, providing access to generative AI, automation and EHR standardization that can help regional hospitals stay competitive.
  • Economies of scale: Similar to the advantages of participating in a group purchasing organization, partnering with an end-to-end RCM provider unlocks economies of scale. Spark leverages its size representing nearly $40 billion in annual net patient revenue to help change payer behavior and negotiate favorable contract rates and terms for its clients. Insights gained from transactional data across hundreds of hospitals also enables process optimization and technology development to solve issues at scale across organizations.

Partnership in practice

An RCM partner brings unique resources and expertise to the table, allowing for a more efficient and effective use of a hospital’s own capabilities. The right strategic partnership can drive results that improve performance system-wide, by:

  • Improving patient experience: Our clients have seen a 27% reduction in patient registration wait times through streamlined patient communications, the delivery of comprehensive training and accelerated pre-service processes. Read more.
  • Preventing lost revenue: Health systems partnering with Spark have prevented $80 million in revenue loss by addressing pre-billing errors and inaccuracies through our revenue cycle intelligence engine, EIQ®. Read more.
  • Improving payer performance: A large health system resolved unpaid claims and achieved a 20% rate increase with a major payer through an effective out-of-network strategy and a robust approach to addressing contact language, payer performance and dispute resolution of outstanding AR. Read more.
  • Reinvesting in patient care: By reducing first pass denial rates by 84% in just six months for a department within a large non-profit health system, Spark enabled the department to double patient treatment capacity. Read more.

These improvements — including reduced patient wait times, recovered revenue and enhanced payer performance — ultimately lead to a more efficient and profitable healthcare facility, regardless of size or location.

The bottom line

By partnering on the revenue cycle, regional health systems can achieve economies of scale, access top talent and implement cutting-edge technology. These partnerships enable regional hospitals to create strong market advantages and improve patient outcomes.

Because of this, regional health systems should consider strategic partnerships as a key component of their long-term efforts to remain competitive while facing challenging headwinds.

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Supporting Our Clients Against MA Plans’ 340B Inequities https://www.sparkxgroup.cloud/blog/supporting-our-clients-against-ma-plans-340b-inequities/ Wed, 13 Nov 2024 17:50:06 +0000 https://www.sparkxgroup.cloud/?p=15672 Providers are being ignored by contracted and non-contracted MA plans in their efforts to obtain a remedy for 340B drug underpayments. … Read More

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The 340B Drug Pricing Program is a federal program that allows eligible healthcare facilities, particularly those serving low-income or uninsured patients, to purchase outpatient drugs at significantly reduced prices.

MA plans diverge from CMS guidance on underpayment of claims

In Spark’s experience, the agreed reimbursement rate with Medicare Advantage (MA) plans is nearly always tied to the current Original Medicare rate.

When CMS reduced the reimbursement rate for 340B-acquired drugs between 2018 and 2022, MA plans did the same. Similarly, when CMS restored the original payment rate of ASP + 6% in September 2022, MA plans again followed CMS’s lead. MA plans have not, however, followed CMS’s lead in devising a remedy for the underpayment of claims for 340B-acquired drugs which were paid between 2018 and 2022.

Providers are overwhelmingly being ignored or dismissed by contracted and non-contracted MA plans in their efforts to obtain a remedy for these underpayments. Like their peers, our partner 340B hospitals care for many uninsured or low-income patients and the 340B program allows these hospitals to expand such services to their communities. Pursuing recovery against MA plans for these underpayments can be complex and costly; therefore, providers should ensure they have reviewed their MA plan contracts carefully and evaluated their reimbursement data.

340B concerns are part of a worrying MA plan trend

In the current situation, MA plans have a significant financial incentive to ignore and disregard hospitals until actions are time-barred. While the obvious and primary impact of such tactics may be these underpayments owed to 340B hospitals, the long-term consequences of such tactics from MA plans may impact Medicare Advantage beneficiaries’ continued access to care.

As is known in the healthcare industry, providers and hospitals are exhausted with the costly and administratively burdensome tactics employed by MA plans. From reimbursement cuts to denied and delayed payments to not following Medicare coverage guidelines as required, many providers and facilities are increasingly and understandably choosing not to contract with MA plans or to terminate existing agreements.

As Medicare Advantage enrollment grows, it becomes increasingly important to ensure that MA plans tactics that limit or hinder efficient reimbursement are curtailed so that Medicare Advantage beneficiaries continue to have access to medically necessary care.

Spark continues to support our clients’ right to fair reimbursement

Spark is collaborating with our clients to provide support in pursuing potential recoveries from MA payers for 340B reimbursement. This support includes:

  • Drafting 340B inquiry and demand letters
  • Reviewing and analyzing claims and reimbursement data
  • Researching dispute resolution and arbitration terms to guide clients on their next steps

Additionally, we have partnered with the health care team at the law firm of K&L Gates, LLP, offering our clients one-on-one sessions to discuss the current landscape, evaluate potential actions against payers and address specific questions. The team from K&L Gates, led by partners Andy Ruskin and Gary Qualls, brings decades of provider-side representation experience and significant expertise on 340B issues.

Learn about your options

Contact Spark today to explore a one-on-one session.

The bottom line

The 340B program is vital for many healthcare facilities, enabling them to provide essential services to underserved communities. The current tensions with Medicare Advantage plans highlight the complexities of healthcare reimbursement and the ongoing challenges faced by facilities in navigating these changes.

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3 Proactive Steps to Counteract Payer Denials and Delays https://www.sparkxgroup.cloud/blog/3-proactive-steps-to-counteract-payer-denials-and-delays/ Tue, 05 Nov 2024 20:17:42 +0000 https://www.sparkxgroup.cloud/?p=15547 Receiving accurate, timely reimbursement and reducing unnecessary administrative cost imposed by payers requires a proactive strategy. … Read More

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What you need to know

Receiving accurate, timely reimbursement and reducing unnecessary administrative cost imposed by payers requires a proactive strategy from providers. This includes fortifying and enforcing payer contracts, investing in denial prevention and using technology to challenge delays and denials at scale.

Rising claim denials and payment delays are straining the already-fraught relationship between providers and payers.

Providers spent nearly $20 billion in 2022 pursuing delayed payments and denials, more than half of which were eventually overturned. Some health systems have seen denials double in the last year alone, with more than half of that activity coming from MA plans. Spark data shows MA plans issuing five times more first-pass denials than from traditional Medicare.

Across the industry, payers control the rules for how denials are determined, and they’re using advanced AI technology to enforce those guidelines by any means necessary. Providers must take a proactive approach against payer tactics that are hindering cost-effective care delivery.

Here are three efforts we’ve found effective in pushing back against increasing payment delays and denials:

1. Fortify and enforce payer contracts.

Many managed care contracts come with an evergreen clause, enabling them to renew automatically without any intervention from the provider or payer. These agreements might include an annual rate hike of a few percentage points, or they might not account for any increase at all. As more provider revenue moves from traditional Medicare to managed plans, including Medicare Advantage, the need for contract scrutiny and renegotiations becomes more critical.

Develop a payer scorecard to inform negotiations and help hold payers accountable

Leveraging accurate data and analytics during negotiations can significantly enhance a provider’s bargaining power. Evaluate performance across your commercial payers and pinpoint trends that should be addressed in your next negotiation. Concentrate on key metrics, including:

  • Clean claim rate
  • Payment as a percentage of charges
  • Speed to pay
  • Denial rates and reasons
  • Underpayments
  • Appeal volumes and success rates
  • Other year-over-year net reimbursement changes

Showing the total revenue impact of a payer’s behavior and comparing trends with other payers can help influence negotiations and accelerate issue resolution.

Close contract loopholes

Don’t accept standard boilerplate terms or unclear language that provides loopholes for payers to delay payment or increase administrative burden. Instead, revise contracts to include language that clearly defines dispute resolution requirements, penalties for non-compliance and mechanisms for enforcement. For example:

  • Require claim payment, denial or dispute within 30 days or payment remittance with interest on day 31
  • Set limits for requests for information, audit volume and appeal response timelines
  • Restrict bundling of charges and limit “lesser of” language

Even consider proposing a change in payment methodology to remove the payer’s incentive to downgrade claims, like a blended case rate for ER visits regardless of the E/M level.

Related: How to Successfully Negotiate Your Next Payer Contract >>>

Prepare an out-of-network strategy

If fair and equitable rate increases aren’t agreed upon, consider going out of network with the payer or specific plan. Many of these efforts have been successful in compelling payers to increase provider reimbursement to retain in-network status with their patients.

Prepare a strategy for your organization at least one year ahead of contract renegotiations to ensure your leadership, clinical staff, front-office staff and patients are well educated on the impact of being out of network and can access necessary resources to answer questions throughout the process.

Related: Tips for Providers Thinking of Going Out of Network >>>

2. Invest in denial prevention.

Establish a strong denial prevention program that is data-based and process-minded. 

True root cause resolution not only requires an understanding of the actual source of denials, but also an ability to connect the right dots across the revenue cycle, clinical departments and various stakeholder groups to resolve the identified issues.

Make denial prevention a team sport

Form a denials prevention committee capable of analyzing denial trends, sharing results with various stakeholders and holding parties accountable for upstream issue resolution. Train front-end teams on common errors that result in denials downstream as well as the financial impact denials and claims resubmissions have on the organization, so they understand the implications and importance of their roles. Ensure all teams involved understand the amount of rework their efforts will decrease by preventing denials from occurring in the first place.

Related: 3 Ways to Dramatically Reduce Denials >>>

Strengthen documentation and audits to avoid errors

Reduce the likelihood of denials and expedite the review process by capturing thorough documentation to support patient status, procedures and diagnoses. Consider adding prompts to the EHR to document clinical decision-making, like ‘Will this patient be admitted? If not, will the patient’s length of stay exceed two midnights? If so, why?’ Leverage a combination of technology and experts across coding, charge capture and CDI to ensure all claims are reviewed before they’re billed. This helps confirm all coding and charging is accurate and fully supported by documentation.

Find ways to streamline data exchange with payers

Granting access to your electronic medical record offers clear benefits for payers — including accurate risk adjustment and access to real-time records for utilization management — but can also help streamline claim adjudication, automate the authorization request process, reduce requests for information and ultimately accelerate payments for providers if implemented correctly.

One example is the electronic medical prior authorization (eMPA) capability available in Epic’s Payer Platform, which one healthcare organization used to eliminate manual intervention for nearly 90% of authorizations from a particular payer and decrease decision turnaround time from an average of three days to one hour.

Related: Payers Are Pushing for Direct EMR Access. Providers Must Push Back. >>>

3. Use technology to challenge payment delays and denials at scale.

The increasing administrative burden of appealing denials and escalating issues with payers is so resource-intensive that many providers opt out of the process altogether, accepting reimbursement far below what they deserve for the care provided. With the right technology-enabled strategy, providers can do more to liquidate outstanding AR and overturn denials.

Streamline the dispute process

Implement a robust mechanism to review payments, flag issues and automate the dispute process. Setting up a system to issue demand letters either in batches or individually can help compel payers to resolve disputes while also documenting your organization’s proactive efforts, should litigation become necessary. Leverage detailed claim statusing and collection notes to facilitate side-by-side claim analysis that will enable you to review account details and resolve outstanding AR.

Automate appeals

Reduce the time staff spend on initial denial reviews and appeal creation by leveraging generative AI to draft preliminary appeal letters based on templates tailored to different denial reasons. More sophisticated solutions can integrate with the EHR and leverage external data — like coverage criteria and payer policies — to automate complex clinical appeals so high-value resources can focus on validation rather than manually drafting arguments.

Solution Spotlight: See how Spark’s generative AI synthesizes disparate data to create compelling clinical appeals at scale >>>

The bottom line

Eliminating friction between payers and providers requires extensive work by both sides, but there are strategies healthcare organizations can implement in the near-term to help improve the timeliness and accuracy of payments. Taking a proactive approach to payer delays and denials not only enhances financial performance but also supports the delivery of high-quality, cost-effective care.

Don’t go it alone

A proven end-to-end partner can get your payer strategy in place quickly to help secure your organization’s financial future.

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An Open Letter on UnitedHealthcare’s Line Item Denials Policy https://www.sparkxgroup.cloud/blog/an-open-letter-on-unitedhealthcares-line-item-denials-policy/ Mon, 28 Oct 2024 16:52:46 +0000 https://www.sparkxgroup.cloud/?p=15483 UHC's line item denials policy raises more questions than answers and significant concerns for our healthcare partners and their patients. … Read More

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An open letter to UnitedHealthcare's CEO from our Chief Operating Officer

Dear Mr. Thompson,

I am writing to you on behalf of Spark, a dedicated revenue cycle partner committed to the financial health of hospital systems across the nation. By way of background, our organization manages $35 billion in net patient revenue for over 250 hospitals across the United States.

We have recently been made aware of your new nationwide Hospital Inclusive Charges Policy, set to take effect in December 2024. Upon review, we anticipate that this policy, which is effectively a line item denial policy, may disallow reimbursement for an indeterminate and potentially broad range of separately billed items and services. As such, it raises more questions than answers and significant concerns for our healthcare partners and the patients they serve.

UnitedHealthcare has reported record profits in recent years, yet this new policy appears to be a strategic move to further reduce reimbursement at the expense of patient care. A line-item denial approach would not only undermine the financial stability of hospitals, but it would also contradict federal guidelines that support separate billing for many of the items and services you may soon deem “routine” and ineligible for reimbursement.

We urge you to reconsider this policy for the following reasons:

  1. Impact on patient care: By denying hospital charges for separately billed items and services that UnitedHealthcare deems routine, this policy risks compromising the quality of care provided to patients. Hospitals rely on fair reimbursement to maintain high standards of care and to invest in necessary resources and personnel.

  2. Financial strain on hospitals: Line item denials place additional financial strain on hospitals, particularly those with contracts paid on a percentage-of-charge basis or with stop-loss provisions. This could lead to reduced services, staff layoffs and other measures that negatively impact patient care and the larger community.

  3. Contradiction of federal guidelines: Your policy appears to contradict federal authorities that support separate billing for many of the items and services you now presumably plan to deny as routine services. This policy does not appear supported by the regulatory framework, and it may undermine the contractual agreements in place.

At Spark, we believe that the best outcomes for payers and providers come from working together to find commonsense solutions. We are committed to holding all parties accountable and working in good faith to solve some of the toughest challenges in healthcare. We are ready to collaborate with UnitedHealthcare to develop appropriate practices that remove administrative waste and ensure fair reimbursement policies.

We call on UnitedHealthcare to engage in meaningful dialogue with healthcare providers and stakeholders to develop fair and equitable reimbursement practices. Together, we can find solutions that support both the financial health of hospitals and the delivery of high-quality, medically necessary patient care.

Thank you for your attention to this critical matter. We look forward to your response and to working together to address these challenges.

Sincerely,

Shannon White
Chief Operating Officer
Spark Health Partners

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Recent ACA Plan Growth Holds Risks + Opportunities for Providers https://www.sparkxgroup.cloud/blog/recent-aca-plan-growth-holds-risks-opportunities-for-providers/ Tue, 01 Oct 2024 18:05:54 +0000 https://www.sparkxgroup.cloud/?p=14978 Healthcare providers must advocate for the extension of ACA plan enhanced subsidies to protect tenuous financial margins. … Read More

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What you need to know

Subsidies have made health insurance more affordable, with the added benefit of bringing favorable commercial reimbursement rates and contracting leverage to providers. However, these same subsidies are set to expire at the end of 2025. Now is the time for action — providers must advocate for the extension of subsidies to protect tenuous financial margins.

The Affordable Care Act (ACA) has expanded coverage for patients while bringing surprising benefits for providers nationwide. In 2024, 21 million people enrolled in the ACA Marketplace, a record level that’s nearly double the 11 million enrolled in 2020.

2024 ACA Open Enrollment Hits a New Record (Source: kff.org)
Growth of ACA Plan Membership (2014-2024), source: kff.org

A large portion of this growth can be attributed to the enhanced subsidies introduced during the COVID pandemic by ARPA in 2021 and renewed under the IRA in 2022. These subsidies made health insurance more affordable for all enrollees, but particularly for low- and middle-income individuals who were previously priced out of coverage. In fact, 91% of beneficiaries now receive some form of subsidy, while 74% of beneficiaries are below 250% of the Federal Poverty Level.

This expansion of accessible coverage has had a substantial impact, particularly at a regional level. States with the highest growth in ACA enrollment, such as Texas, Mississippi and Georgia, initially had high uninsured rates and have not expanded Medicaid. This has direct, positive repercussions for healthcare providers and their bottom lines, since many individuals enrolled in ACA plans were uninsured prior to the Affordable Care Act, often because of Medicaid restrictions within their state.

With the introduction of enhanced subsidies, these individuals were able to gain access to insurance plans — and not just any insurance plans, but those with the highest hospital reimbursements. The transition from uninsured to ACA plan enrollment, rather than Medicaid coverage to coverage by an ACA plans, represents the maximum revenue impact on hospitals that can be achieved via payer mix change.

Subsidies drive ACA plan membership — but they’re set to expire.

Subsidies have played a crucial role in making ACA plans affordable. There are two main types of subsidies:

  1. Premium tax credits: These reduce the monthly premiums for eligible individuals and families.
  2. Cost-sharing reductions (CSR): These lower out-of-pocket costs for eligible enrollees.

The enhanced subsidies under ARPA and IRA have expanded eligibility and increased the amount of financial assistance available. For example, households with incomes up to 400% of the federal poverty level — $103,280 for a family of three in 2024 — can receive premium tax credits. Those with incomes below 150% of the poverty level can have zero-dollar premiums for silver plans.

Low Income People Make Up the Majority of the Growth in ACA Marketplace Enrollment
Distribution of Subsidy Recipients by Income Level, source: kff.org

Not extending ACA plan subsidies brings clear risks

The enhanced subsidies are set to expire at the end of 2025. If not extended, the following risks may arise, impacting patients, providers, payers and employers alike:

Loss of coverage

Millions of individuals could lose their health insurance coverage, leading to a potential increase in uninsured rates.

Lower-Income Enrollees Would Experience the Steepest Premium Increases if Enhanced Subsidies Expire
Impact of Subsidy Expiration on Coverage and Provider Revenue, source: kff.org

Increase in self-funded employer costs

With the subsidies factored in, ACA plans are less expensive than some employer-sponsored plans. If individuals don’t have that option, they will need to move back into the employer-sponsored plans, bringing added to financial burden to those employers.

Revenue impact

Providers could face a significant revenue impact due to the loss of commercially insured patients and a potential increase in uninsured or Medicaid patients.

Market instability

The uncertainty around the extension of subsidies could lead to market instability, affecting both insurers and providers.

Contracting leverage: an overlooked opportunity of ACA plans

The risk of not extending these subsidies is underscored by the opportunities brought to providers by the rapid growth of ACA plan membership. Chief among these is the potential for ACA plans to serve as a means of leverage during contracting.

Providers can take proactive action to capitalize on the recent proliferation of ACA plan enrollments:

  1. Lean on direct-to-consumer education during open enrollment
    The ACA opens new opportunities for contracting leverage through direct-to-consumer marketing during open enrollment. Put simply, during open enrollment, and just like with Medicare Advantage, ACA members can choose their desired plan from a level playing field — a practice distinct from employer-sponsored plans, where coverage options are determined by the employer, not the healthcare consumer.

    By aligning the term of the contract with the open enrollment window, providers can leverage the relevance of the contract negotiation against the open enrollment window, communicating with the public the potential reality that their provider will not be participating with a specific payer in the following year and asking them to consider this when making a plan selection.

    When dealing with payers that offers both Medicare Advantage and ACA products, both of which have overlapping open enrollment windows, we see a unique opportunity to challenge the payer’s membership at scale while also educating the public on their access options.

  2. Ensure contract rates for ACA are equivalent to the commercial rates
    Providers must take inventory of their current ACA contracted rates. Ensure that they are equivalent to that payer’s commercial rates.

    This creates a significant revenue opportunity for individuals that were previously uninsured or underinsured and avoids the revenue leakage due to migration from an existing employer-sponsored plan to ACA plans since the ACA plans will be the same contracted rate.

  3. Support lobbying efforts to renew + extend subsidies
    Providers hold industry expertise and influence, enabling them to effectively lobby policymakers to recognize the importance of making healthcare more accessible and affordable. Executives should collaborate with advocacy groups, participate in policy discussions and provide data-driven insights that highlight the positive impact of expanded subsidies on public health outcomes and economic stability.

    Education is key. Providers can contact their representatives in Congress, invite them to tour the healthcare facilities and show them what has been made possible from the revenue associated with these enhanced subsidies. Care innovations, community impact and other tangible improvements all support a platform that would be easy for politicians to get behind if they are educated on it.

    Additionally, providers can mobilize their networks to amplify the message, ensuring that the voices of patients and providers are heard. By actively supporting these lobbying efforts, healthcare leaders can help create a more equitable healthcare system that benefits all stakeholders.

The bottom line

The proliferation of ACA plan membership, driven by enhanced subsidies, has created substantial opportunities for healthcare providers. It has opened new contracting leverage opportunities in the struggle to negotiate fair and adequate reimbursement with payers. However, the potential expiration of these subsidies poses significant risks industry-wide that cannot be overstated.

Stakeholders — including both insurers and providers — must advocate for the extension of these subsidies. The goal is not only to expand care, but to support comparable fee-for-service rates, appropriate reimbursements and the hard-earned margins keeping organizations afloat in an industry facing numerous pressures.

Get the latest insights

Spark’s monthly newsletter keeps you ahead of the curve with unique perspectives and actionable insights about the issues at the top of your agenda.

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An End-to-End RCM Partner Is Not a Traditional Vendor https://www.sparkxgroup.cloud/blog/an-end-to-end-rcm-partner-is-not-a-traditional-vendor/ Thu, 29 Aug 2024 14:33:29 +0000 https://www.sparkxgroup.cloud/?p=14603 An end-to-end RCM partner shapes strategy throughout the revenue cycle, while traditional vendors operate at a task level. … Read More

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What you need to know

While many health systems work with RCM vendors to handle financial transactions at a task level, the true benefits to the revenue cycle lie in forming one strategic, end-to-end RCM partnership. With careful management at every stage of the revenue cycle, this type of partnership can drive sustainable growth, improve patient satisfaction and help to ensure the long-term success of an organization.

Healthcare CFOs must ensure the financial health of a health system, not only through meticulous oversight but through strategic foresight. The choices they make around revenue cycle management (RCM) can have a significant impact on the current and future health of their organization.

The first and most major question many face is how to properly implement RCM processes. Management options have traditionally included:

  • Keeping management in house, driven by staff who are primarily focused on care
  • Contracting out with RCM vendors, ensuring revenue-related tasks are completed
  • Establishing a strategic RCM partnership to drive tech and talent in service of long-term goals

Each of these options can address revenue cycle needs, but only one helps focus and shape the efforts and outcomes that matter the most to a particular health system. Let’s take a closer look.

An RCM partner frees up in-house resources

Effective revenue cycle management ensures that healthcare providers are paid for their services in a timely and accurate manner, critical for maintaining financial stability and supporting care initiatives. However, hospitals and health systems already have a primary mission in place that does not address revenue cycle needs. That mission: providing the best care for patients.

As payers increase their expenditures around artificial intelligence technology meant to assist in denying claims, health systems struggle to keep up with these focused investments, given limited funds and staff available in-house to put toward the latest revenue cycle advancements.

For many, outsourcing revenue cycle management emerges as the best answer — but how a system goes about implementing this process can drastically shift the outcome. There are critical differences between simply signing with third-party RCM vendors versus crafting a robust relationship with an end-to-end RCM partner.

The best revenue cycle management companies are those that understand how to balance proactive management of all aspects of staff and systems with long-term strategic planning to ensure providers continue to be supported at every stage of the revenue cycle.

Traditional outsourced revenue cycle management has limitations

Hiring RCM vendors to handle tasks might seem like a straightforward solution to manage the revenue cycle. After all, most health systems already contract with vendors for a variety of services, including food, janitorial and even pharmaceutical offerings.

It’s critical to note, however, that the aforementioned services don’t require regular interfacing at the executive level, nor are they intertwined with long-term strategies that can make or break a health system’s stability.

Without the integration of a strategic revenue cycle partnership, simply outsourcing on a task level in RCM can fall short in several key areas:

  • Transactional relationship: Vendors typically operate on a transactional basis, focusing on the completion of specific tasks rather than the overall financial health of the organization. An efficient and effective RCM partnership will ensure that operators are always marching toward the most critical KPIs in line with an agreed-upon strategy.
  • Limited customization: One-size-fits-all vendors may offer standardized solutions that do not fully align with the unique needs and goals of a particular health system. A true RCM partner will customize scope and carefully consider what success looks like on a system-wide basis, ensuring that each organization measures the outcomes that matter to them.
  • Minimal executive involvement: Traditional RCM vendors often lack the high-level executive engagement necessary to drive strategic improvements and align RCM processes with broader organizational objectives. An RCM partner should be a partner in more than just name; make sure there’s someone to reach out to when challenges arise.

A true RCM partnership brings numerous benefits

In contrast to the traditional vendor outsourcing dynamic, an end-to-end RCM partnership offers a collaborative approach that extends throughout the revenue cycle. Since a strategic partner plays a role at every stage, it can readily manage any interdependencies that arise, in a way that a vendor operating on a task-by-task basis simply cannot.

This holistic approach unlocks numerous areas of value, including:

Strategic alignment

An RCM partner works closely with the health system to understand its strategic goals and align RCM processes accordingly. This ensures that every aspect of the revenue cycle supports the organization’s broader objectives, from improving patient satisfaction to optimizing financial performance.

Customized solutions

Unlike task-oriented vendors, the right RCM partner will provide tailored solutions that address the specific challenges and opportunities of a particular health system. This customization leads to more effective and efficient RCM processes, ultimately resulting in better financial outcomes.

Regular executive involvement

One standout feature of an RCM partnership is the regular involvement of senior executives. This high-level engagement ensures that strategic decisions are informed by deep industry expertise and a comprehensive understanding of the health system’s needs. Executive involvement also facilitates continuous improvement and innovation in RCM processes.

Enhanced data analytics

An innovative RCM partner can leverage advanced data analytics to provide actionable insights into the health system’s financial performance. These insights enable CFOs to make informed decisions, identify areas for improvement and implement strategies that drive revenue growth and operational efficiency.

Improved compliance and risk management

Navigating the complex regulatory landscape of healthcare requires a proactive approach to compliance and risk management. Because of its strategic orientation, an RCM partner brings specialized knowledge and expertise to help a health system remain compliant with relevant regulations.

Scalability and flexibility

As health systems grow and evolve, their RCM needs may change. An RCM partner offers the scalability and flexibility to adapt to these changes, ensuring that the health system’s revenue cycle processes remain effective and efficient over time.

Each of these factors can significantly enhance the financial performance and operational efficiency of a health system.

The right RCM partner offers a measurable impact

A robust RCM partnership can also provide a significant competitive advantage. By leveraging the expertise and resources of an RCM partner, health systems can differentiate themselves through superior financial performance and patient care. In fact, the benefits of a true RCM partnership often extend beyond financial performance. These include:

  • Enhanced patient experience: Efficient RCM processes lead to faster and more accurate billing, reducing patient frustration and improving overall satisfaction. A positive patient experience is crucial for building trust and loyalty, which can drive patient retention and referrals.
  • Financial stability: By optimizing revenue cycle processes, an RCM partnership helps health systems achieve greater financial stability. This stability enables the organization to invest in new technologies, expand services and improve facilities, all of which contribute to better patient care.
  • Operational efficiency: Streamlined RCM processes reduce administrative burdens and free up staff to focus on more strategic initiatives. This operational efficiency leads to cost savings and improved productivity across the organization.
  • Data-driven decision-making: Access to advanced analytics and insights empowers CFOs to make data-driven decisions that enhance financial performance and operational efficiency. This strategic approach ensures that the health system is well-positioned to navigate industry challenges and capitalize on opportunities.

The bottom line

For health system CFOs, the choice between simply hiring RCM vendors and forming an actual RCM partnership is clear. An RCM partnership offers a strategic, collaborative and customized approach that delivers superior results.

Moreover, by partnering with an RCM expert, health systems can focus on their own core competencies — delivering high-quality patient care. This allows healthcare providers to allocate more resources and attention to clinical operations, ultimately enhancing patient outcomes and satisfaction.

With benefits like regular executive involvement and enhanced data analytics, the right RCM partnership can transform the financial and operational performance of a health system. By embracing this partnership model, a health system can drive sustainable growth, improve patient satisfaction and help to ensure the long-term success of their organization.

Your revenue cycle is too important to be left to chance.

Contact Spark Health Partners to find out how an end-to-end partner with proven results can help secure your organization’s financial future.  

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Managing Payer Friction Through Contract Negotiations https://www.sparkxgroup.cloud/blog/managing-payer-friction-through-contract-negotiations/ Thu, 23 May 2024 13:48:00 +0000 https://www.sparkxgroup.cloud/?p=13047 The fraught and evolving dynamics between payers and providers ultimately impact care delivery for patients … Read More

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What you need to know

HealthcareNOW Radio’s Healthcare de Jure podcast recently featured Spark VP of Payer Strategy, Brad Gingerich, discussing the fraught relationship between payers and providers.

This 30-minute Healthcare de Jure conversation, which covered the need for negotiating agreements and the tension that can arise from payer-provider lawsuits, can be accessed on demand.

Let’s take a closer look at this tension, how it’s evolving and why it’s coming to a head, and how these evolving dynamics between payers and providers ultimately impact care delivery for patients.

Medicare Advantage tensions lead to payer/provider friction

As Gingerich shared during the Healthcare de Jure discussion, many managed care agreements are grandfathered in with an evergreen clause that allows them to auto-renew with no action required on the part of the provider or payer. These agreements may have an annual rate increase of a few percentage points or they may not factor in any increase at all. Ultimately, many of these are older contracts and may not have been reassessed in quite some time.

“I came to find, early in my career, that many of these contracts were neglected; there was never really a focus on them,” said Gingerich, adding that managed care has often been an afterthought for many providers.

Why is that? Much of a hospital’s revenue used to be through traditional Medicare. Today, more and more of that revenue is moving into the managed space — i.e., Medicare Advantage (MA) plans, plans offered by private companies that contract with Medicare, which are very different than traditional Medicare plans. Since they’re routed through third-party commercial companies, MA plans are all based on negotiated contracts, meaning that a greater portion of hospital revenue is also subject to these contracts.

The confluence of these market pressures — neglected managed care contracts coupled with a rise in Medicare Advantage enrollments — means that providers seeking appropriate reimbursement for services rendered now need to shift their focus to properly managing these contracts.

“This is one of the most heightened, focused areas of any healthcare provider,” said Gingerich. “There are limits on what you can do to really draw patient volume — you can market, you can advertise, you can try to bring in new services, things like that — but at the end of the day, one of the last remaining opportunities to actually drive revenue into a health system is those negotiated contracts you have with payers.”

...at the end of the day, one of the last remaining opportunities to actually drive revenue into a health system is those negotiated contracts you have with payers.​​

Providers are feeling the pressure

Given inflation and other headwinds, providers face a great deal of pressure to get these contracts right. Although operating margins performed relatively well in Q1 2024, March’s numbers saw declines in volume and associated revenue.

Half of U.S. rural hospitals still operate at a loss, with hundreds vulnerable to closure. As a result of extreme financial pressures, more hospitals closed in 2023 than opened, while the largest health insurance companies accumulated $1.1 trillion in revenue — a five-year high.

For small hospitals, much of the difficulty comes from the fact that MA plans — which are increasing in enrollment — don’t have to pay the full amount it costs to provide services, unlike traditional Medicare. This means that facilities may be receiving one-third less in payment, depending on the plan alone. Add in Medicare Advantage marketing pushes and low and delayed reimbursements, and providers’ concerns around these managed plans are understandable.

Taking a firm stance on managed care contracts represents one way providers can push back against these market pressures. One example comes in the form of network access.

Historically, Gingerich said, health systems were giving away network access — a provider might have contracts with every payer without creating scarcity around that notion. Collectively, this open access to a provider’s network pushed reimbursement rates down. When it comes to network access, however, there’s an opportunity for providers to take a stand.

There’s a delicate balance between allowing access and requesting a rate that covers a health system’s bottom line, says Gingerich, adding, “health systems have to find ways to bridge those gaps, and so creating more of a value structure around access to the health system is one way to be able to command those rates.”

Historically, providers have not taken a hard stance to pick and choose the payers with which they sign. But in making those specific choices, Gingerich notes, providers can request that these business partners reciprocate with proper rates and proper terms.

Leaning on contract negotiations

When it comes to revenue, the critical lifeblood of the healthcare industry, there will always be tension in the market. However, revenue cycle management partners like Spark are working to ease this friction between payers and providers — or at least enable them to collaborate.

One predominant issue is that there’s a lack of transparency in the payer/provider relationship, says Gingerich. “No one really wants to show their cards. Payers, for example, are not really transparent when they tell you what their medical necessity criteria are going to be. You have to stumble through it… It’s very challenging to know exactly what payers want. They hold a lot of things close to the chest as proprietary and as a result, we get into a stand-off in many cases.”

This type of stand-off, an impasse in contract negotiations, most often happens because of a requested rate increase or the language of the contract, which governs how claims are paid and at what cadence.

With the clock ticking down to the time that a hospital will be out of network with a specific insurance company, Gingerich says the advantage is to the provider. Payers don’t want the negotiations to spill into the public domain, riling up patients and the press about the possibility of going out of network.

Between inflation, cost challenges, staffing challenges and more, today’s providers are operating in a whole new world, and they will have to embrace contract negotiations as one lever to pull to stay afloat.

“These opportunities have always existed but now cannot be ignored,” says Gingerich. “Now, providers have to stand up and preserve what they’ve negotiated for…historically, maybe the provider had the wherewithal to not be aggressive about that. That luxury is gone.”

Choosing out-of-network as a strategy

The out-of-network landscape has gone through a lot of changes in the past 10 years, says Gingerich. Providers are focused on serving their communities and increasing access; ideally, they want to be in network with as many payers as possible.

This is where managed care agreements come in, which Gingerich describes at their most basic level as being “like a Groupon — I’m going to steer all my members your way, you give me a discount.” If a provider chooses to go out of network, however, the payer no longer gets a discount, which brings with it a threat of increased spend to the payer.

In today’s market, full risk products are the largest source of revenue for payers. Outside of employer-sponsored coverage, however, patients are plan-agnostic and have the ability to choose a plan. They care most about seeing their preferred provider, rather than sticking with a preferred plan. This dichotomy provides leverage for providers in contract negotiations.

Shifting friction to collaboration

How can the relationship between payers and providers improve for the better? That is the critical question often overlooked in conversations about the friction between payers and providers.

“I think we need to understand what everyone’s really after,” says Gingerich. “As a provider, the objective is to be paid quickly, timely and easily. What that means is they don’t want to have to do a lot of rework, they don’t want to have to bill a claim and then have to substantiate why it’s payable for the next 90 days — submit medical records, itemize bills, have a physician write an appeal — they don’t want to have to do any of that.”

Ultimately, he says, for providers, it comes down to efficient reimbursement so care can continue: “We provided the care six months ago, but we’re still fighting for payment today. That’s a problem for us. If the payers are ultimately going to release funds, how can we move it upstream faster?”

Payers, on the other hand, want predictability. They’re seeking to predict their future spend, so they can right-size their premiums and really manage their expenses. If a contract with a provider is terminated abruptly, that represents a significant rate increase that a payer doesn’t have forecasted into their budget.

Negotiations need to be about collaboration, says Gingerich, less about finding a middle ground and more about coming to the table with trust and acting in good faith. Ultimately, these evolving dynamics between payers and providers impact care delivery, affecting the very patients that all parties were formed to support. With collaboration in mind, contract negotiations can help keep the patient at the center, while ensuring both payers and providers have the financial flexibility to continue their important work.

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AI in Action: Revenue Cycle Management https://www.sparkxgroup.cloud/blog/ai-in-action-revenue-cycle-management/ Thu, 11 Apr 2024 18:54:18 +0000 https://www.sparkxgroup.cloud/?p=12924 There's great opportunity for AI in healthcare RCM where models can be fine-tuned to reduce friction and more accurately predict outcomes. … Read More

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What you need to know

Artificial intelligence (AI) holds great opportunity for the healthcare revenue cycle, and organizations are taking notice. One recent survey found that nearly 60% of healthcare organizations are considering using generative AI for revenue cycle management (RCM) operations. AI models can be fine-tuned to reduce friction across the revenue cycle and more accurately predict outcomes. For patients and staff, AI can help automate tasks, enhance accuracy and promote compliance.

The healthcare revenue cycle offers a labyrinth of processes, each with its own intricacies. Coding complexities, billing inaccuracies, claim denials and reimbursement delays can often create bottlenecks. These inefficiencies not only impact financial health but also directly affect patient care, causing delays and frustrations in the healthcare journey.

Optimizing the healthcare revenue cycle with AI

Luckily, artificial intelligence can lend support in these areas by:

  1. Automating administrative tasks: AI-driven solutions streamline coding and billing processes, significantly reducing manual efforts and error rates. By automating these tasks, institutions can expedite the revenue cycle and minimize discrepancies.
  2. Enhancing accuracy in claims processing: AI’s analytical capabilities can help minimize errors in claims processing, reducing denials and rework. This precision ensures smoother revenue flow and quicker reimbursements.
  3. Optimizing revenue with predictive analytics: AI algorithms can analyze historical data to predict and prevent barriers to efficient, complete revenue collection. This proactive approach aids in strategic planning and resource allocation, ensuring optimal financial outcomes.
  4. Engaging patients with AI-driven communications: By leveraging AI-powered platforms, institutions can provide patients with transparent billing information and promote compliance. This not only fosters trust but also reduces payment delays.

Here at Spark Health Partners, AI is deployed in ways both big and small in support of our partners. The Spark data lake maps over 25 billion transactions to outcomes, providing a continuous and growing stream of feedback and insights across our partners. Over the past decade, more than 5,500 AI models have been deployed, informed by 25,000+ variables.

AI in healthcare RCM at Spark Health Partners
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This enables our partners to benefit from things like predictive analytics, intelligent prioritization of operator work queues and zero-touch automation to streamline processes and ensure providers get paid what they are owed.

A bright future for AI in healthcare RCM

The healthcare revenue cycle, which encompasses the entire lifespan of a patient’s account from appointment scheduling to payment, is a critical process for any organization. Artificial intelligence and generative AI stand to revolutionize not just healthcare’s clinical processes but also those of revenue cycle management.

Today’s AI innovations have the potential to address longstanding challenges and optimize RCM operations — if deployed thoughtfully and with consideration for the current limitations of this technology.

Having specific elements in place can help support AI transformation. These include:

  • Using aggregated, normalized data to build and train models
  • Building diverse models representing numerous geographies and perspectives, which can prevent overfitting a model to a limited set of instances
  • Deploying a clear correlation of inputs to outputs — in the revenue cycle, this might be transactions mapped to outcomes — in order to detect successful patterns
  • Smoothly integrating AI into RCM operations in order to infuse insights directly into workflows and streamline processes
  • Ensuring compliance with HIPAA and other security or privacy policies

Due to specialized knowledge, massive processing power and particular tools needed, building AI models and implementing them effectively can be a difficult undertaking for providers attempting to implement on their own. The right end-to-end RCM partner with experience incorporating AI into the revenue cycle can help to make the transition a seamless one.

The bottom line

AI’s integration into the healthcare revenue cycle brings with it the ability to automate tasks, enhance accuracy, provide predictive insights and engage patients. Exploring and strategically adopting AI solutions can redefine the financial landscape of healthcare institutions, paving the way for improved efficiency, accuracy and, most importantly, better patient outcomes.

Explore The Power + Potential of AI in the Healthcare Revenue Cycle to find out more about how artificial intelligence is being applied in RCM today and learn additional best practices for implementation. Get the whitepaper >>>

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Making ICHRA Plans Work for Providers and Patients https://www.sparkxgroup.cloud/blog/ichra-plans-providers-patient/ Tue, 06 Feb 2024 16:52:51 +0000 https://www.sparkxgroup.cloud/?p=12690 With the increased adoption of ICHRAs, now is the time for providers to proactively rethink their contracting strategies with exchange plans. … Read More

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What you need to know

The adoption of individual coverage health reimbursement arrangements (ICHRAs) increased by 64% from 2022 to 2023, and major ACA exchange payers are placing their bets on these types of plans to further disrupt the employer group insurance market. ICHRA plans will likely have an eventual impact on reimbursements to providers since individual plans traditionally pay less than employer-sponsored plans. With the increased adoption of ICHRAs, now is the time for providers to proactively rethink their contracting strategies with exchange plans.

Individual coverage health reimbursement arrangements (ICHRAs) enable employers to reimburse their employees for a designated amount of health insurance premiums toward individual health plans purchased by the employee on their state’s ACA exchange.

This recent model, first offered in 2019, stands in contrast to the traditional group health plan model where employers pay the entirety of a health plan’s cost directly rather than through reimbursement to an employee.

The subsidized structure of ICHRA plans offers benefits to several key stakeholders:

  • For payers: Annual reports from a major payer show that their most profitable lines of business are the fully insured, where the payer holds the risk. Self-insured employer plans offer limited margins for payers since the employer funds the actual claim for payment and therefore holds the risk themselves, with the payer acting as a Third-Party Administrator (TPA). When employees opt for a fully insured product, as in ICHRA plans, the model becomes more profitable for payers.
  • For employers: Employers can set a reimbursement limit that fits their existing financial structure, often making ICHRA plans more affordable for an organization than traditional group health plan options. The variety of plans an employee can choose from under an ICHRA structure can also make an employer’s benefits more competitive for talent acquisition. Finally, ICHRA plans relieve employers of many administrative responsibilities, as well as of the need to internally monitor and address legislation that might impact group health plans.
  • For employees: The structure of ICHRA plans is meant to give employees the flexibility to choose the plan that’s right for them and their families. Often this might mean staying with a preferred provider or opting for coverage specific to their needs. This helps avoid the one-size-fits-all format of traditional employee group health plans.

Of note — unlike their counterpart plans, Excepted Benefit HRAs (EBHRAs), which are general-purpose HRAs meant for employees under an employer-sponsored group plan, ICHRAs are integrated with individual market coverage and Medicare but not with a group health plan.

ICHRA plans in action

ICHRA plans have been estimated to eventually impact millions of Americans. Once fully established, “roughly 800,000 employers will offer ICHRAs to pay for insurance for more than 11 million employees and family members,” reported HHS in a 2019 FAQ about the ICHRA plans.

This growth goes hand-in-hand with ACA on-exchange enrollment trends, which hit a record high of 15.7 million in 2023 and saw more than 20 million enrollments during the most recent open enrollment period.

If close to a million employers are predicted to move from traditional group plans to individual reimbursements, what does this shift in coverage mean for hospitals and providers, and for the reimbursement amounts they can expect?

With many major payers expanding their ACA offerings, these are questions worth asking.

Rethinking traditional ACA participation agreements

When exchange plans first came onto the scene, they had minimal adoption in many areas and did not carry significant membership. ACA exchange plans have always been government subsidized and were therefore recognized as having different economic constraints based on their funding source.

For many, these exchange plans were regarded as a cost of doing business, or a small product contract that rode the coattails of the larger payer agreement or relationship. The ACA agreements have typically been an afterthought, and providers don’t put up a strong rate ask on them since, historically, they were so small.

These factors led to the current reimbursement situation: Most providers heavily discount their participation agreements with ACA exchange plans as compared to a standard commercial product. It’s common for providers to significantly discount rate agreements with ACA plans as compared to their commercial agreements. This rate disparity creates a problem as members migrate from the higher-paying, employer-sponsored plans to the ACA plans and their associated fee structures.

Recognizing the revenue impact of ICHRA plans

In order to know if an organization is experiencing an issue stemming from wider adoption of ICHRA plans, it will first need to monitor the volume and utilization of both ICHRA and traditional employer-sponsored plans, noting outmigration from the employer-sponsored to the ICHRA model.

To identify specific employers that have transitioned, an organization might analyze the guarantor data for instances where a patient’s plan changed from employer-sponsored to ICHRA while the patient remained with the same employer as when they had an employer-sponsored plan. This could indicate the specific local employer that has moved to an ICHRA model.

Allowing ICHRA plans to empower provider negotiations

There are regulatory requirements imposed on these plans to ensure the plan has an adequate ability to serve the insured members. As employers eye implementation of ICHRA plans, providers need to understand where they have negotiating power.

To mitigate the revenue impact, providers might look to contract with ACA products at rates consistent with the alternative commercial product. Many of the ACA plans are relatively new entrants to the markets they operate in and may need the provider’s network for adequacy purposes. This may help establish the leverage to command the equivalent rates.

The exchange products are also subject to an open enrollment period. This creates an entirely new opportunity for providers as they approach contracting and communicating with their members.

Currently, employers in traditional group health plans make the decision on what plan the employees get. An employee’s preferred provider or facility may not be in network for the employer’s selected plan, or the plan might change from year to year, causing inconsistencies in care. For employees who would prefer to choose and remain with a particular provider, this can be a difficult transition.

Under the ICHRA plan structure, employees can select between individual health plans available on their state’s ACA exchange, often giving them the ability to choose a plan that offers coverage for a particular provider or set of providers for themselves and their families.

This driving impetus for patients also creates a new lever for providers to consider in their negotiation strategies. If the employee had the freedom of choice between multiple ACA plans each year at the time of open enrollment — as Medicare beneficiaries do — a savvy provider could utilize this and align their negotiation efforts around open enrollment. Then, if a deal is not reached, the provider could accurately inform the community and steer those patients into a participating plan that agreed to the provider’s rate demands.

Leveraging the ICHRA plans in this way can empower providers in their negotiation strategies while at the same time enabling patients to stay with their preferred provider by choosing the plan that’s best for their own needs.

The bottom line

Negotiations with payers are one example of how providers can be empowered by the growth of ICHRA plans to improve both reimbursement rates for themselves and network adequacy and access for patients. This is not a “wait-and-see” scenario; actual adoption of ICHRA plans has more than tripled since their 2020 introduction. With 89% of employers considering ICHRAs as a solution by 2026, providers need to be proactively monitoring the adoption of ICHRA plans and be prepared to address this trend to prevent negative consequences.

These materials are for general informational purposes only. These materials do not, and are not intended to, constitute legal or compliance advice, and you should not act or refrain from acting based on any information provided in these materials.Neither Spark Health Partners, nor any of its employees, are your lawyers.Please consult with your own legal counsel or compliance professional regarding specific legal or compliance questions you have.

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Opt for Outcomes with End-to-End RCM Vendor Selection https://www.sparkxgroup.cloud/blog/end-to-end-rcm-outcomes/ Wed, 24 Jan 2024 17:06:29 +0000 https://www.sparkxgroup.cloud/?p=12467 When it comes to selecting the right revenue cycle management (RCM) partner, there are crucial factors beyond cost considerations. … Read More

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What you need to know

When it comes to selecting the right revenue cycle management (RCM) partner, there are crucial factors beyond cost considerations. For 43% of executives, the ability to generate revenue lift is their number one most important criterion in selecting an RCM partner; just 24% of executives would prioritize vendor cost above all else. A majority of executives also think it’s important to partner with a single RCM firm rather than with multiple, reducing duplicative work and allowing for integrated, streamlined efforts. Think of the revenue cycle as a value driver and plan your strategy with growth in mind.

As many healthcare executives opt for a single, comprehensive RCM partnership, the high value of performance and outcomes is becoming clear. The real question isn’t merely about selecting an RCM partner — it’s about choosing the right partner capable of driving tangible and meaningful results.

End-to end RCM by the numbers

In a recent survey of more than 100 executives representing organizations ranging from multi-hospital systems to specialty physician groups, 95% expressed a keen interest in pursuing end-to-end RCM managed services to tackle critical business issues.

One robust, comprehensive RCM partnership allows organizations to address challenges and streamline processes in a way that can be difficult and duplicative when revenue cycle responsibilities are spread out across multiple vendors.

Survey results bear this out; not only did 61% of executives state that managed services provide superior results compared to in-house operations, but 60% of executives also think it’s important to partner with a single firm for RCM services.

The majority of executives, then, are seeking integrated solutions that drive comprehensive value across the revenue cycle. But what does that value look like?

A shifting focus: performance over cost

Leaders are honing in on the factors that drive tangible results. When ranking the most important factors in selecting an RCM partner, healthcare executives named their number one most important criterion:

Concerns about revenue lift were far and away the most important factor for choosing an RCM partner. Customer service was ranked as the second most important factor, critical to 29% of respondents, recognizing the importance of a seamless and patient-centric approach within revenue cycle management.

It’s a clear indication that healthcare leaders are placing a premium on partnerships that directly impact the bottom line and an organization’s own customers. This growing reliance on external partnerships signifies a departure from the traditional emphasis on minimizing costs. Now, the focus is on maximizing value.

Reframing the revenue cycle as a value driver

Providers are beginning to shift their perspective from the revenue cycle as a cost center to a value driver. This means changing the viewpoint that a successful RCM strategy is one that simply minimizes costs. More and more, healthcare executives are investing and staffing in order to grow their revenue cycle strategically in a way that improves payment accuracy and reduces revenue leakage.

This might mean investing in patient advocacy efforts, new technology, internally developed capabilities or even commercial opportunities that support the revenue cycle. Nor does investment stop at tools or partnerships. HFMA notes that, for some organizations, having a growth mindset for the revenue cycle may mean funding the professional growth and development of existing staff members. For others, a refocused revenue cycle may call for expanding the talent pool to include those with a laser focus on customer engagement or high critical thinking skills.

Ensuring front-line RCM employees are customer-focused enhances the patient experience — which should be a primary goal for every healthcare organization.

The bottom line

Today’s healthcare executives are selecting vendors based on factors like revenue lift and customer service, emphasizing growth and performance as the true barometers of success.

Now, it’s about what an organization can get out of an RCM relationship, rather than simply what it must put in — and in a competitive healthcare environment where every reclaimed dollar counts, the comprehensive value of a single end-to-end RCM partnership cannot be understated.

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